After being diagnosed with an auto-immune disease Giovanna was prescribed a medication that would change the trajectory of her life forever.  She had an adverse reaction to the medication and developed severe hyperpigmentation to 80% of her face. To make matters worse, her skin became dry, textured and dehydrated. 

Trying product after product, nothing she tried worked but more importantly, it seemingly required a scholar to pronounce let alone understand the harmful ingredients she was applying to her already battered skin.

Being the problem solver she is, she would go on to spend the next several months working with experts to formulate the most effective plant based ingredients to tackle her skin issues and All About The Base was born.

Nutrient dense, calming, results driven skincare that collided the best of two worlds; sustainable plant based ingredients combined with science based actives like Niacinamide, Hyaluronic Acid, Salicylic Acid and Alpha Arbutin. 

At almost 60 years young, her skin has never looked healthier and, she’s never looked back.  Exfoliate your skin. Face | Body | Scalp.